Case studies05 / 25
Our own product · iOS app
An AI coach that turns one goal into a step-by-step plan and keeps you on it: it calls you, sends the right push and works inside Telegram.
Gainers is our own iOS app: an AI coach that turns one goal into a step-by-step plan and keeps you on it with calls, pushes and Telegram. In September–October 2026 we redesigned it from a stack of boxes into one living surface where each screen asks for one thing.
Real screens of the app in its new design. What each screen does and why it is built this way.
The old home was a stack of boxes. Now it is a greeting, the goal ring with "3 of 10 steps" and ONE "Step of the day" you can start or swipe right to finish. Below sit the Notiflows stories and an inspiration deck. A goal without today's step is only a dream, so today's step is the only thing that competes for attention.
Tap the goal on Home and its ring lifts off and flies to the exact spot where the plan draws it, while the page fades underneath; going back returns it. The plan is a vertical timeline: done steps checked, the current "Now" step open with Start and Done. It scrolls to that step only after a pause, so you first see the ring.
The Coach tab used to hold about 12 blocks: promos, limits, secretary, calendar, tiles, a schedule with six settings. We cut it to an orb, the next call and one "Talk now" button, with a few rows and the rest moved into sheets. The incoming call breathes slowly instead of pulsing, and during the call the aura pulses with the coach's voice.
Inspiration is a deck of large photo cards, two more visible underneath, thrown off in any direction. "For me" flips the card: AI writes what the quote means for your goal and today's step, plus a 10-minute action. A tap opens the card in full, where the same quote switches between designs and can be saved or shared.
Notiflows are notification flows you build yourself, about anything: words, poems, facts, ideas. Setup is one page: a goal, drivers such as "Champion Path" or "Discipline", a rhythm from once a day to custom, then "Activate". A learning flow becomes a short course, like "Spanish words for B2" with its lessons, and each lesson opens as a page for reading.
Focus mode picks 10, 15, 25 or 45 minutes and runs a timer ring: "Focus. Just this task." Finishing used to mean confetti and a bell, which felt childish. Now it is one moment: the ring takes the new step, the counter rolls, the light blooms with a soft tick and haptics, then "Next" with "Start now", "Later today" or "Tomorrow".
Energy shows the qualities a goal needs, such as willpower, as nodes on a slowly turning orbit. Tapping one grows a circle of its colour from the node to full screen, with where to train it and how it works; closing folds it back. The streak screen keeps the record large, "13 days in a row", with freezes that protect it from a missed day.
Files the client uses beyond the web: in print, on the street and on a phone screen.
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