Case studies12 / 27
Online store · Shoes
The online store of a Ukrainian women's shoe boutique: black and white by the owner's brief, checkout with Nova Poshta and LiqPay, an AI consultant and an admin that works from a Telegram group.
Violetta Shoes is a Ukrainian women's shoe boutique that sells through Instagram (@shoes_lux_ukraine). We built its online store in Ukrainian and English: black and white by the owner's brief, Nova Poshta and LiqPay at checkout, an AI consultant and an admin in Telegram, so a new model goes online the way the owner posts on Instagram. We also made reels for the brand.
Real screenshots of the live site, desktop and phone. What each part does and why it is built this way.
The owner's brief was strict: only black, white and grey, no decoration, the accent on the photos. So the only colour on the screen comes from the shoes, with Manrope and thin capitals for the type. The home page follows how a buyer looks: a full-screen photo or video under "Нова колекція", categories, the new collection, the showroom, "Обирають найчастіше" and the Instagram feed.
The catalogue is headed "Моделі з публікацій магазину" and has twelve category chips, from boots and ankle boots to bags and Sale. "Фільтри" opens sizes 36 to 41 and an "in stock only" switch, sorting sits next to it, and a counter shows how many models match. One tap on "Скинути" clears everything, so nobody gets stuck on an empty list.
On the left, a gallery with thumbnails; on a phone it becomes a swipe strip. On the right, material, colour and availability as a short table, then the sizes and "Розмірна сітка". The button never waits for a size: it already reads "Додати в кошик · 38", the last chosen size is remembered, and missing sizes are crossed out.
This is the key idea of the project. The owner runs the shop from her phone, so a new model is added like an Instagram post: a photo and a description in a closed Telegram group. The bot builds the card (category, material, heel, colour), translates it into English and publishes it once she confirms. "Grace Boots" is that automatic translation. Bigger edits go through a browser admin panel.
The cart opens as a side panel; checkout is one page: contacts, delivery, payment. The city and the Nova Poshta branch come from live suggestions as you type, so the address arrives in the form the courier needs. Payment goes through LiqPay, in full or as a prepayment with the rest paid on collection, and then a thank-you screen shows the order number.
The "Запитати" button opens "Помічник Violetta Shoes", marked as an AI assistant that answers from the store catalogue. It helps choose a model and a size and explains delivery and payment, and it can only suggest models that really are in the shop. Ready questions sit above the input, and "Хочу, щоб передзвонили" sends a callback request straight to the owner's group.
A dark band breaks the white page: "Приміряти наживо", a video from the showroom and four short lines on delivery, payment, exchange and returns, and the warranty. The owner replaces the video herself by sending a new one to the bot. The same promises run in the strip above the header: Nova Poshta across Ukraine in 1–3 days, exchange, returns, warranty, shipping abroad.
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